The Friction Finder is a focused, diagnostic audit of your website or digital experience. Get clear, prioritized recommendations for what to change to drive conversions and elevate your customer experience.
2-3 weeks
Is your website doing all that it can for you?
We clarify your goals, gather analytics (if available), and identify your top user journeys and conversion paths.
We analyze the core steps of your site, with attention to design, content, calls to action, and SEO/GEO performance to uncover where visitors get stuck and why.
We synthesize insights into a concise report, complete with a video walkthrough, ranked accessibility and usability issues, and next-step recommendations your team can act on immediately.
User experiences that guide visitors naturally toward action.
Streamlined navigation and layout that reduce confusion and bounce rates.
Clear, prioritized recommendations your team can implement immediately.
What's Included?
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"The free discovery call was so valuable that I was willing to pay for it on its own."
Dr. Alex Galloway, Psy.D.
Director & Clinical Psychologist
"I went from hating my website to being proud to present it. I was amazed at how affinityUX distilled my ideas as they elevated them and made it way simpler for my customers to get what they need."
Evan Piacsecki
Owner
Full website redesigns are needlessly expensive. The Friction Finder is a smart way to identify the 20% of issues causing 80% of your conversion loss, giving you a clear plan of action without overhauling your site.
Yes. We can either hand off a clear action plan to your internal team or implement the updates for you through a separate "Web Redesign" engagement.
Analytics help, but they’re not required. We evaluate your site using UX best practices, conversion principles, and real-world user journeys to pinpoint friction, even if you don’t have data tools set up or accessible.
If your website hasn’t been optimized in a while, there’s a good chance you’re leaving results on the table. The Friction Finder audit is designed for any site that wants to improve conversions, whether you’re a startup, a growing business, or an established brand.
Yes. We can apply the same customer-centered principles and process to any digital experience or tool.
Absolutely. Many of our partners use Friction Finder as a starting point before a web or app redesign, or taking action through a Research or Innovation Sprint once the quick wins are implemented.
Book a free discovery call to find what’s slowing bookings, signups, or sales—and know exactly what to fix next.