The Innovation Sprint combines the depth of a Research Sprint with done-for-you Design. Whether you’re launching something new or refining your offerings, this is a proven process for building a winning product.
5-6 weeks
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Build the right thing the right way, faster
We clarify your key questions, success metrics, and hypotheses — then identify the audiences, journeys, or touch points with most potential for impact.
We recruit your ideal participants — whether new, active, or lapsed customers — and lead in-depth interviews to capture actionable data.
We show you the top takeaways so your team can make evidence-based decisions. Then we use Google Design Sprint 2.0, a process used by expert firms worldwide, to rapidly surface the most powerful ideas, prototype a winning solution, and run tests with real users before investing in full development.
We test the prototype with 5 more target customers and implement the findings right away, accelerating the version that will wow your customers.
Test and refine ideas, prototypes, or messaging early, before committing time, budget, or engineering effort.
Design experiences and flows that customers understand, use, and return to, before you scale.
Unite your team around the outcomes and experiences that matter most to customers.
What's Included?
Traditionally, design projects operate on a build, launch, and then learn structure. This causes teams to waste time and money on solutions that are more likely to fail. Innovation Sprints are built around fast, iterative learning. Instead of waiting until after launch to see what works, you engage real customers early and often—testing ideas and prototypes before investing heavily in development. This approach quickly weeds out weak concepts and doubles down on what resonates most with customers.
A Research Sprint doesn't include design from our team. We use Research Sprints to gather foundational data or test existing products or experiences. An Innovation Sprint uses that knowledge to create and test solutions with done-for-you design — messaging, prototypes, landing pages, or new offerings — accelerating a customer-centered experience.
No. We regularly run sprints with teams who are starting from scratch. We’ll pinpoint your ideal users, source participants who match your goals, and bring back the insights you need to make confident product decisions.
Absolutely. We find that those who are closest to the research are uniquely positioned to take action on it, and many of our partners continue with us for follow-up design, copywriting, or a Friction Finder to optimize their digital touchpoints in light of the new research.
Google Design Sprint 2.0 is a structured, time-boxed product discovery process that helps teams move from ideas to tested solutions in just a few days. Instead of spending weeks debating directions or building full features, the sprint brings your team together to align on the problem, sketch solutions, build a realistic prototype, and test it with real users. We use it as the starting point of our process because it allows us to quickly validate assumptions, reduce risk, and gain early feedback.
Jobs to Be Done (JTBD) is the lens we use to understand your customers' core needs, independent of any specific solution, including yours. Rather than asking what people think of your product, JTBD uncovers what they're fundamentally trying to accomplish and why. That gives everyone a shared language for talking about customer needs that outlasts any single feature or release cycle.
Outcome-Driven Innovation (ODI) builds directly on the jobs your customers are trying to get done. ODI helps us identify your top 10 customer "outcomes" — the needs where current solutions in the market fall shortest. That intersection of high importance and low satisfaction is where your product can have the greatest impact.
Book a Free Discovery Call to see how an Innovation Sprint can help you build a winning product or service faster.