By listening to you and your customers, we uncover unmet needs to create experiences that feel natural, intuitive, and unmistakably human.
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Affinity → A natural connection, the invisible pull between what people want and what companies deliver.
User → The human being whose experience defines our success—because real progress happens when we solve real problems for real people.
Experience → The journey from first impression to lasting impact—how your company fits into, and improves, someone’s life.
The Meaning Behind the Name
Before strategy, design, or decisions, we listen. By hearing directly from you and your customers, we reveal the unseen factors influencing adoption, satisfaction, and trust—so every next step is grounded in reality, not assumptions.
Mapping your top opportunities at the intersection of high demand and low satisfaction, using expert frameworks like Outcome-Driven Innovation (ODI) and Jobs to Be Done (JTBD).
Products, features, and experiences that reduce friction, raise satisfaction, and move your business forward, all without losing the human touch behind every decision.
We’re a team of researchers, designers, and strategists spanning cultures, languages, and time zones. This diversity shapes how we listen, ask better questions, and design with empathy for people navigating different contexts and lived experiences.
UX researcher, writer, and strategist. Steve’s background spans human services, social work, and directing research and design teams, with a focus on outcome-driven innovation and human-centered design. He is passionate about putting the tools of innovation into the hands of regular folks so that we can all take part in making the world more human.
UX researcher, facilitator, and amateur chef. Joe’s background spans community coordination, business coaching, and guiding teams through collaborative research and innovation initiatives—emphasizing digital hospitality and building solutions around what matters most to the people they serve. He is passionate about creating spaces where partners feel heard, supported, and energized so they can do their best work.
Asem is a UI/UX Product Designer focused on creating intuitive, human-centered digital experiences. He has worked with startups and a design agency on SaaS MVPs, design systems, research, and brand updates, and he’s passionate about turning complex problems into simple, thoughtful solutions. Outside of work, he enjoys cooking (often for a crowd), connecting with people at design and tech events, and watching films with great storytelling and memorable music.
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UX researcher, writer, and strategist. Steve’s background spans human services, social work, and directing research and design teams, with a focus on outcome-driven innovation and human-centered design. He is passionate about putting the tools of innovation into the hands of regular folks so that we can all take part in making the world more human.
Speaks English & Intermediate Spanish
Fun Facts Enjoys improv storytelling as a Dungeon Master, learning flamenco guitar, and beach calisthenics in southern Spain
UX researcher, facilitator, and amateur chef. Joe’s background spans community coordination, business coaching, and guiding teams through collaborative research and innovation initiatives—emphasizing digital hospitality and building solutions around what matters most to the people they serve.
Speaks English
Fun Facts Forever tinkering with culturally-authentic home meals, building backyard garden beds and greenhouses, and always happy to nerd out about espresso extraction and the science of coffee brewing.
Asem is a UI/UX Product Designer focused on creating intuitive, human-centered digital experiences. He has worked with startups and a design agency on SaaS MVPs, design systems, research, and brand updates, and he’s passionate about turning complex problems into simple, thoughtful solutions.
Speaks English, Arabic, & Intermediate Spanish
Fun Facts Outside of work, he enjoys cooking (often for a crowd), connecting with people at design and tech events, and watching films with great storytelling and memorable music.
UX researcher and designer with a background in marketing, specializing in translating user insights into clear, actionable product decisions. Alexandra brings a multidisciplinary perspective shaped by her experience in entrepreneurship, education, and hands-on product development.
Speaks English & Russian
Fun Facts Born and raised in Siberia. Former pastry chef and co-founder of a culinary school. Loves discovering new bakeries around New York City, especially in search of the perfect chocolate cookie. Currently a marathon trainee.
Book a free discovery call, find the friction in your business, and utilize our Sprints to transform your product’s or service's potential.