The Research Sprint uncovers what matters most to customers through in-depth interviews, using expert frameworks like Jobs-to-be-Done and Outcome-Driven Innovation, equipping your team with clear, actionable insights.
3-4 weeks
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Test Before You Invest
We clarify your key questions, success metrics, and hypotheses — then identify the audiences, journeys, or touch points with most potential for impact.
We recruit your ideal participants — whether new, active, or lapsed customers — and lead in-depth interviews to capture actionable data.
We show you the top takeaways so your team can make evidence-based decisions and accelerate an experience that wows customers.
Make product, messaging, and roadmap choices grounded in real customer evidence—not internal assumptions
Focus your time and investment on the few changes that will create the greatest real-world impact
Get stakeholders on the same page with shared insights, language, and evidence-backed next steps
What's Included?
Traditional research projects often take months and focus on broad discovery. Our Research Sprint condenses that process into 3–4 weeks — delivering actionable insights your team can apply immediately.
Not necessarily. We can test anything from early concepts to live products, messaging, or service experiences — whatever will help your team learn fastest. If you do have an existing prototype or product, we can test what you have, refine what’s working, and help you avoid investing in features or messaging that won’t land.
No problem. affinityUX handles recruitment, interviewing, analysis, and synthesis — acting as your embedded research partner from start to finish.
Yes. We can recruit from your existing customer base, our research network, or a mix of both. We bring in participants who match your ideal audience and gather feedback through structured conversations, user tests, or prototype reviews — so every recommendation is grounded in what real customers actually said and did.
Whatever you need. Whether you want us to implement the insights for you through design and development, work alongside your team, or equip you to run a playbook on your own, we will make sure you're positioned for success.
Book a free discovery call to see how a Research Sprint can help your business better understand how users engage with your product or service.