CASE STUDY

SentWell

A Clearer Path to Care

Mapping out the best ways to improve online event registrations for SentWell.

The Challenge

SentWell recognized that their website wasn’t effectively connecting visitors to the right programs and events. They partnered with affinityUX to streamline the experience—reducing confusion and helping clients find the support they need.

62

Usability and conversion barriers identified across key visitor flows

80%

of insights prioritized as low-effort, high-impact fixes for immediate improvement

20+

Strategic recommendations aligning marketing and SEO efforts around core audiences

Context & Constraints

Through counseling, coaching, and guided retreats, SentWell provides excellent care for workers in cross-cultural community development — but their website needed some care of its own.

For site visitors, the path to care was cluttered and unclear. Pricing and dates were buried, and the differences between counseling, classes, and retreats weren’t easy to spot.

For the SentWell team, time was spent manually triaging form fills and emails, guiding people one by one toward the right retreat or counselor.

The Deliverable

Our analysis revealed key friction points in event registration flows and provided SentWell’s team with an actionable plan.

Highlight

A UX Web Audit clear visuals to identify barriers to engagement and conversions‍

A comprehensive review of SentWell’s Squarespace site targeting key event pages revealed 62 usability and conversion barriers. Findings were ranked by severity, ease of fix, and business impact to prioritize quick wins.

A Redesign Plan — to address each issue making the site more usable and delightful‍

We translated audit insights into a visual roadmap that outlined what to fix first, how to phase updates, and where to invest for sustainable improvement.

A tailored Marketing Playbook — to increase event registrations, strengthen storytelling, and expand digital reach

Extending beyond UX, we developed a tailored marketing strategy with actionable content ideas, SEO and layout recommendations, and competitive analysis — helping SentWell connect their mission to measurable growth.

62
Improvements Identified
80% of Issues
Are Easy to Fix

Research Method

Study Sampling

Before

  • Manual inbox triage and one-on-one event coordination
  • Confusing navigation and unclear differences between offerings
  • Buried pricing and dates that slowed signups
  • Dense content and limited storytelling opportunities

After

  • Streamlined user flows that guide visitors to the right care options
  • Simplified navigation between counseling, coaching, and retreats
  • Clearer event details and accessible pricing for faster decisions
  • Stronger storytelling and brand consistency across the site

Don't Take Our Word For It

"10/10 would recommend affinityUX to others."

Kenneth Strahl

Operations Director

"The free discovery call was so valuable that I was willing to pay for it on its own."

Dr. Alex Galloway, Psy.D.

Director & Clinical Psychologist

Ready to Build Smarter?

Let's Chat