Build
Smarter

Cut through the guesswork and craft an experience that will wow your customers, using proven innovation methods for any offering at any stage.

Trusted By

Omni
Sentwell
Doll Family Office
Circa
Wesleyan Investment Foundation
Gloo
Great Wolf Lodge
Accord Family Group
Compassion International
Omni
Sentwell
Doll Family Office
Circa
Wesleyan Investment Foundation
Gloo
Great Wolf Lodge
Accord Family Group
Compassion International
Omni
Sentwell
Doll Family Office
Circa
Wesleyan Investment Foundation
Gloo
Great Wolf Lodge
Accord Family Group
Compassion International
Omni
Sentwell
Doll Family Office
Circa
Wesleyan Investment Foundation
Gloo
Great Wolf Lodge
Accord Family Group
Compassion International

Ways We Help

Friction Finder

1 week

Uncover what’s stopping conversions, improve your website’s usability, and get an actionable plan that drives your goals.

Research Sprint

3 - 4 weeks

Before you invest in your next idea or campaign, test it with real customers to uncover the insights that will move your business forward.

Unsure Which Service is Right for You?

Schedule a brief call with our team and we’ll chart a path to transform your business!

Discovery calls take just 30 minutes

Don't Take Our Word For It

“affinityUX was structured, highly collaborative, and always focused on real business outcomes. They surfaced 100+ meaningful acquisition opportunities, and their discovery process has shaped strategy across multiple business units. I’d recommend them to anyone facing complex business problems.”

Director & CSPO

"Their free discovery call was so valuable that I was willing to pay for it on its own."

Director & Clinical Psychologist

“affinityUX has been a game-changer for our product development process. Their design-sprint and user-research expertise helped us build solutions that fit our aggressive timelines, and their team consistently delivers with professionalism and attention to detail.”

Strategic Relationship Manager

“affinityUX strikes a rare balance between structure and flexibility. They were easy to work with, yet rigorous and always several steps ahead. I always knew what was coming next, and our teams were genuinely impressed and excited by the research results.”

Digital Design Manager

“affinityUX provided some of the most actionable research I have received in years.”

Senior Insight Strategist

“This was perfect for figuring out what’s not working. They’ll help you figure out the truth and get your sales back rolling in the right direction because you'll discover things the customer isn't telling you.”

CEO

Our Approach

Clarify the Vision

Our process starts with deep discovery: turning goals into key questions that set our course.

Then we deliver a targeted research plan that will give you the greatest impact for your budget.

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Get Deep Customer Data

We don’t just recycle market trends or gather “feedback.”

We use expert frameworks—Outcome Driven Innovation (ODI), Jobs-to-be-Done (JTBD), and Google Design Sprint 2.0—to get in front of real customers and learn what truly drives decisions.

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Deliver with Impact

We find the story in the data and help you turn insights into action. Whether you need research, design, development, or marketing, our team will leverage the data for all it’s worth.

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Get Equipped for the Long Haul

Partners say we “show up like owners.

Whether you want us to design and develop solutions for you, work alongside your team, or give you a playbook to run on your own, we equip you with everything you need to keep your customer at the center—so you can make confident decisions long after our engagement ends.

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Latest Case Studies

Financial Services
Accelerated qualified leads & reduced churn
Innovation Sprint

Elevating the Church Loan Journey

Building a loan screener, tailored education tools, and data-driven CRM workflows for the Wesleyan Investment Foundation.

learn more
SaaS | Event Management
Identified adoption drivers for campus event apps
Research Sprint

Finding the PM Fit for a Campus Events App

Identifying the real drivers of event discovery to strengthen pricing strategy, messaging, and a product roadmap for Circa.

learn more
Health & Wellness
50% faster booking flow to increase conversions
Friction Finder

Designing a Digital Home for Human Touch

Simplifying online booking journeys to improve conversion rates and create a smoother, more scalable customer pipeline.

learn more

Start Your affinityUX Sprint Today

Book a free discovery call, find the friction in your business, and utilize our Sprints to transform your product’s or service's potential.